Louvre Abu Dhabi | Cultural Interpretation Services

For the opening of Louvre Abu Dhabi in November 2017, we recruited and trained 30 cultural guides to host and convey the stories told in this groundbreaking museum daily to schools, families and the public.

Our team were selected to handpick, prepare and develop a team of Mediators charged with delivering an extensive portfolio of educational activities. Building on our extensive experience of building audience-facing teams, we completed full recruitment and training services in just 12 weeks.

The Mediators are the face of the Louvre and embody the United Arab Emirates’ commitment to a flourishing arts and cultural sector. It was therefore critical to find the best possible candidates, blending both a background in art history and advanced communication skills.

Our recruitment scope included developing full role descriptions, a multi-platform recruitment drive focused on art-history practitioners, and activity-based group interviews designed to test the skills required for such a prestigious role. We sifted over 500 applications, with 117 candidates invited to interview. From this process, we selected a talented pool of 30 Mediators from Abu Dhabi, the wider UAE and from across the world.

The comprehensive training program was developed in close collaboration with the Turner Contemporary and the Louvre experts based in Paris and Abu Dhabi, including Jean Francois Charnier, Scientific Director of Agence France-Muséums. Training delivery was a partnership between the Louvre and our experienced team who have trained at cultural institutions worldwide.

Training contents included:

  • Theories of museology, art history and learning in museums
  • Detailed knowledge building of the Museum’s development, iconic architecture and the artworks on display
  • Techniques to facilitate engagement with the Museum’s content, incorporating presentation skills, visitor management and overcoming barriers to learning.

At the Louvre Abu Dhabi opening events, our talented Mediators delivered tours to VIPs from around the world and received much praise from these significant individuals from iconic cultural organizations. We continue to mentor the Mediators as the Louvre Abu Dhabi shares its Universal message.


Etihad Museum Dubai | Programs and Resources

Set on the site once known as Union House, the Etihad Museum tells the story of the formation of the United Arab Emirates, its Founding Fathers and the nation’s journey towards shaping a bright future.

We were selected by Dubai Culture & Arts Authority to develop resources and programs for families, students and teachers visiting the new museum.

The Etihad Museum serves as a new educational facility in Dubai for families and schools and tells the story of the unification within a spectacular building on the historical site of the signing of the Union in 1971. The Museum is a rich resource for visitors showing historic objects, immersive films, interactive exhibits whilst informed staff tell the story of unification and explain its relevance to today’s generation.

The School Resources are presented as Student and Teachers Packs and help students and educators prepare for and structure their visits. Building on formal learning in the classroom, the content is aligned to the UAE curriculum and provides support for before, during and after the visit.

The Family Pack provides a tool for families to guide their own visit to the Museum. The fun and varied activities encourages every member of the family group to participate, creating memorable and engaging inter-generational experiences. The Family Pack takes families throughout the Museum, helping them explore the historic site, uncover surprising facts and discover hidden treasures. The launch of the different resources was covered in several Emirati press outlets as part of the International Museum Day, including WAM Emirates News Agency, Khaleej Times, Dubai Informer and Trade Arabia

We devised school programs for elementary, middle and high school students. The Elementary School Program is an interactive storytelling, featuring props and costumes to help young students learn about how the country came together. The Middle School Program transports students back to the first National Day in 1971, turning them into the journalists and using the Museum’s resources to report on the significant day. The High School Program engages older students to consider the social and cultural fabric of the country and consider their role as future shapers. Through exploration of the Museum’s galleries, they develop teamwork and presentation skills and pledge to become active citizens and members of their communities.

Learn more about the staff training we provided to the Etihad Museum here.